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Muthoot Group in Eco-welfare


Name of the Company: Muthoot Group

Founded: 1887

Industry type: Financial services

Headquarters:  KochiIndia

Chairman: Mr.MG George Muthoot

The Muthoot Group is an 126-year-old business house based in India that has interests in financial servicesinformation technologymediahealthcare and education etc

The Muthoot Environment Research Foundation (MERF) is the environment research wing of the Muthoot Group that focuses on the idea of “sustainable conservation”. MERF also supports a number of causes that educate indigenous communities on peaceful co-existence with naturally gifted surroundings.

Muthoot Group’ Environment CSR activities include:

  • Conservation Efforts for Fauna in Western Ghats
  • Support for Local Tribes to eliminate Wildlife Poaching
  • Construction of Eco-Houseboats in Kerala
  • Statewide Quiz Competition for School Students in Kerala
  • Inauguration of E-Toilet in Ernakulam

 

  • Conservation Efforts for Fauna in Western Ghats

MERF has taken up a unique conservation initiative jointly with the National Institute of Advanced Studies (NIAS) and the Periyar Foundation at Muthoot Cardamom County Resort to protect 2 known species of nocturnal flying squirrels, thriving from the Periyar Tiger Reserve to the Sholayar Forest reserve in the Western Ghats.

  • Support for Local Tribes to eliminate Wildlife Poaching

MERF supports a committee, “Vasantha Sena”, comprised of tribal women at the Periyar Tiger Reserve to carry out forest surveillance and keep poachers at bay. The Sena women group periodically reports to the eco-development committee at the reserve about inconsistencies in the forest and illegal animal trade in black markets, thus ensuring wildlife protection.

  • Construction of Eco-Houseboats in Kerala

Muthoot Group operates house boats, “Kettuvallams” in back waters of Kerala that are entirely made of natural resources. Apart from relaxation in a quality environment to tourists, they also generate opportunities of employment for artisans and lead to preservation of rare arts in eco-house boat construction.

  • Statewide Quiz Competition for School Students in Kerala

Muthoot Group along with Mathrubhoomy conducted a statewide quiz programme called “Student Empowerment for Environmental Development (SEED) Quiz” for school students of Kerala on environment topics. Students from over 5000 schools participated in the contest and winners were given cash prizes and certificates. SEED Quiz competition had an objective to create student awareness for richer, greener and cleaner earth for future generations.

SEED Quiz team seen along with winners

  • Inauguration of E-Toilet in Ernakulam

With the support from Muthoot Group and Credai Clean City Movement, an E-Toilet was inaugurated at the Indira Priyadarshini Childrens Park, Ernakulam in Kerala. This E-Toilet incorporates the latest techniques in waste management and water conservation systems and also fully automatic to ensure cleanliness throughout its operation.

E-Toilet inauguration at the children’ park

Highlights

  • MERF has taken joint initiatives with two wildlife institutions in India to protect fauna that are unique to Western Ghats.
  • The Muthoot Foundation helps a tribal women group at the Periyar Tiger Reserve to prevent wildlife poaching.
  • MERF runs eco-house boats in back waters of Kerala which leads to natural stay and preservation of rare eco-artistic works.
  • The group has organized a statewide quiz contest called “SEED Quiz” to promote ecological awareness among school children.
  • The Group has jointly worked with a real estate developers association to develop E-Toilet at children’s park in Kerala.

Sources



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