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Green Drives from Bajaj Auto


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Name of the Company: Bajaj Auto Limited

Founded: 1926

Industry type: Automotives

Headquarters:  Pune, India

Revenue:  US$ 3.68 billion (2012)

Bajaj Auto Limited is a vehicle manufacturing company with its headquarters in Pune, India. Bajaj Auto is a part of Bajaj Group and is the world’s third-largest manufacturer of motorcycles and the second-largest in India.

Bajaj Auto encourages balanced development and ensures least adverse impact on environment by its policy “Growth with Mother Nature’s – blessings”.

Bajaj Auto’ Environment CSR activities include:

  • Distribution of Plant Saplings to Customers
  • Rural People’ Experience on Fuel Efficiency of Bikes
  • Green Cover at Manufacturing Units
  • Water Conservation Projects in Villages of Maharashtra
  • Distribution of Plant Saplings to Customers

Bajaj Auto distributed plant saplings for every motor bike, sold at Mumbai to its customers in 2010. It was an effort to promote greener and cleaner environment.

Distribution of saplings to customers at Mumbai

  • Rural People’ Experience on Fuel Efficiency of Bikes

Bajaj Auto organized its “Discover Mileage Challenge Camps” in rural areas of four Indian states (Maharashtra, Gujarat, Madhya Pradesh & Chhattisgarh) where 1445 local participants were invited to experience the fuel efficiency of its product launch then. Participants, achieved higher mileage in the test run were awarded prizes by local dignitaries.

Distribution of prizes to participants at the motor camp

  • Green Cover at Manufacturing Units

Bajaj’ manufacturing units at Waluj and Pantnagar have been certified ISO-4001 and involved in afforestation activities with plantation work in & around plant premises.

Green cover in the plants

  • Water Conservation Projects in Villages of Maharashtra

As part of CSR activities in rural areas by Bajaj Auto’ trust, Jankidevi Bajaj Gram Vikas Sanstha, water conservation projects have been implemented in 24 remote and backward villages in Khed and Maval talukas of Pune, Paithan and Gangapur talukas of Aurangabad in Maharashtra to improve rural lives and agricultural productivity.

Overhead tanks for rural benefits

Highlights

  • As an eco-friendly afforestation act, Bajaj Auto distributed plant saplings to its customers during sales at distribution centers in Mumbai.
  • The automobile manufacturer invited rural people from selected Indian states to experience the fuel use efficiency in bikes and explained its environmental significance.
  • Bajaj Auto has made green cover with trees in the premises of its Waluj and Pantnagar manufacturing plants.
  • Through Jankidevi Bajaj Gram Vikas Sanstha trust, the firm has implemented water conservation projects in underprivileged and remote villages of Maharashtra.

Sources

 

 

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Narasimhan Santhanam

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