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Voluntary Actions for Protection of Environment-Honda


Name of the Company: Honda Motor Company Ltd

Founded: 1948

Industry type: Automobile Manufacturer

Headquarters:  Minato, Tokyo, Japan

Investment:  ¥7.948 trillion (2012)

Honda Motor Company Ltd is a Japanese public multinational corporation, well known as a manufacturer of automobiles and motorcycles.

In view of global climate change, Honda strives to be a leader in environmental and energy technologies through its product development, production, and other activities. It is committed to   develop products with the lowest-in-use CO2 emissions through corporate activities.

Honda’ Environment CSR activities include:

  • Coastal Cleanup Activities in Japan
  • Watersheds Preservation in Hilly Forest Areas
  • Massive Voluntary Services to restore Marine Ecosystems for Coral Reefs
  • Protection of Biodiversity at the Company Site 
  • Project to restore Tropical Rainforests in Philippines 
  • Motor Race Competition for Fuel Economy and Environment
  • Coastal Cleanup Activities in Japan

Honda Group retired employees and associates in co-operation with local residents cleared beach sands throughout Japan using Honda’s compact, and lightweight towable beach cleaner. During 2012 some 3,700 people participated in 25 beach-cleaning events in Japan.

Mechanical cleaning of Beach-Honda volunteers

  • Watersheds Preservation in Hilly Forest Areas

Honda volunteers undertook forest conservation activities in hill slopes of company’ plant sites to retain precious watersheds, acting as reservoirs for sustainable supply of water to industrial and urban demands. This preservation was carried out by retired and active employees of the Japanese corporate.

Honda volunteers in watershed management

  • Massive Voluntary Services to restore Marine Ecosystems for Coral Reefs

In 2011, 65 volunteers including associates from Honda Manufacturing of Alabama, LLC, (HMA), their friends and family members participated in a project “100-1000: Restore Coastal Alabama” at Helen Wood Park along the shores of Mobile Bay, Alabama, USA. The project aims to restore ecosystems, suffered enormous damage during the Gulf of Mexico crude oil spill in 2010 by creating 100 miles of oyster reefs and 1,000 acres of wetlands along the Gulf. During this reclamation event, about 700 locals also joined several voluntary groups of Honda, USA.

Alabama volunteers in action for marine reefs restoration

  • Protection of Biodiversity at the Company Site 

Honda Canada Manufacturing is committed to clean up Spring Creek, a pristine stream, flows through one of its sites. The project launched in 2000 is conceived to protect wildlife such as rare waterfowl, particularly the eastern bluebird that inhabit the river’s basin. On the Clean-up Day (The first Saturday of each May), about 70 associates and their family members participate as volunteers in cleanup works. In 2011, volunteers constructed nest boxes for native species, eastern Bluebirds and brought their numbers to 29 totally.

Eastern Bluebird over the nest box

  • Project to restore Tropical Rainforests in Philippines 

The Honda Foundation Inc, Philippines has joined an NGO, Haribon Foundation in the “Road to 2020” project to restore tropical rain forests and aims for afforestation in 1 million hectares of tropical rainforest regions in Philippines by 2020. A total of 110 volunteers from Honda dealerships, business partners, motorcycle clubs, and other organizations participated in the August 2011 tree-planting event and planted 7,500 trees on 3 hectares.

Honda Team for tropical rainforest afforestation

  • Motor Race Competition for Fuel Economy and Environment

In 2011, the 5th Honda China Eco Mileage Challenge Fuel Economy contest was held at the Guangdong International Circuit where a total of 555 competitors in 111 teams participated in the 2011 event to see the farthest distance travel for one litre of gasoline and ultimately raise awareness of the need to conserve the environment by fuel savings. For the first time in motor race contest, electric vehicles were also included to observe their competitive efficiency.

Electric Vehicles at the race contest, China 

  • Eco-Conservation Messages in China

Guangzhou Honda Automobile Co Ltd held a “Ten-year Tree-planting University Student Environmental Conservation DV” contest where 36 students from 8 universities participated and their thoughts on the environment from a variety of perspectives at Beijing in 2011. The participants also planted trees in Inner Mongolia the following day to pass on Honda’s environmental conservation philosophy in China.

Award ceremony at the contest 

Tree planting in Inner Mongolia

Highlights

  • Honda Group undertook beach cleaning activities by mechanical means along with local residents in Japan.
  • Volunteers from Honda engaged in watershed management activities in the hill slopes of plant sites for sustained availability of water.
  • A large employee volunteer group from Honda USA has been committed to restore coastal ecosystems for coral reefs diversity.
  • Honda Manufacturing Canada has made cleanup activities in a river passing through its site to enrich native biodiversity especially birds.
  • Volunteer community from Honda Philippines has initiated afforestation works with an NGO to rejuvenate tropical rain forests.
  • In China a mileage race contest was conducted to raise awareness on fuel economy and environmental health.
  • Contest to promote environmental thoughts and afforestation in remote regions have been operated by Honda’s Chinese division, involving youths.

Sources

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Narasimhan Santhanam

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