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Havells has rolled out a series of campaigns for its ‘energy-saving’ products such as MCBs, fans and CFL bulbs. Titled “Bulb waste karta hai”, the Lowe-created campaign aims to differentiate Havells CFL bulbs from other CFLs in the market.

Built around the concept that bulbs are associated with wastage of energy, the campaign brands regular bulbs as “something uncool.”

The film has been directed by Gauri S and produced by Red Ice Productions.

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