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For John Howard and Amit Shah, co-founders of Bangalore-based Duron Energy, abysmal power situation in India provides the biggest opportunity to promote solar energy.

Launching the first multi-functional solar home power system Duron Pro in the country, John Howard said UP provides exciting challenges and tremendous potential. The company will target the countryside where power cuts are extensive. “In the beginning, we will start with ten districts around the state capital, including Rae Bareli, Sitapur, Hardoi, Unnao, Pratapgarh, Shahjehanpur, Lakhimpur Kheri and Barabanki. “We have been conducting extensive research for a year and have also done some initial field tests. At Rs 5,999, we can provide a quality of life that is missing in the rural hinterland,” says Howard.

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