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A brief chat I had yesterday with Pashupathy Gopalan of SunEdison brought to me an important point – the Indian solar sector is unique in its cut-throat competitiveness and really low margins, something surprising for an industry that is nascent.

I personally saw how in the US the margins for solar developers appear to be much better (especially in the rooftop solar segment), and Pashu said profitabilities were much better in many other regions. He handles SunEdison business for many parts of the world, so guess he should know.

I feel something ought to be done by the Indian solar community to make brands, quality service and other good differentiators count. The first fatality of a commodity industry is innovation, and we dont want it to happen here

What are your suggestions?