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Call me a party pooper, but I do think most of the party-kinda stuff we have in the world are unsustainable.

So you can well imagine what my opinions would be about the Wal-Marts and McDonalds of the world.

And just when I started getting more extreme in my thinking about such folks, I start hearing how exactly these folks are becoming more green than I have managed to become! Just when I thought the rest of the world, especially those in the entertainment and recreation industries, could not care less about environment and sustainability, I hear that the world’s iconic toy maker, LEGO, has invested over $500 million in wind power. “The world’s most famous toy company, Lego, recently announced a massive investment in wind energy. Kirkbi A/S, the family holding company that owns Lego, will be buying wind turbines for almost $532 million for a 32 percent stake in DONG Energy‘s 277-megawatt Borkum Riffgrund 1 wind farm, which is scheduled to be fully operational in 2015. According to the company, this move will ensure all the energy the company needs through 2020. This project means that Lego will be allowed to use a customer label certifying that it uses wind energy. For DONG Energy, this deal represents a key widening of its investor base to include corporate groups for the first time.”

And it is not just LEGO. Wal-Mart, the flag bearer for making the world irreparably consumptionist, has started investing heavily into both solar (here and here) and wind (here and here)

It is naive to think these companies will start telling their customers to reduce-recycle-reuse anytime soon – their revenues could nosedive! But as they say, all’s well that ends well – ends well for the planet that is.