Solar Energy Market Strategy Consulting for Indian Firms –Solar Power, Solar Business Growth - India Renewable Energy Consulting – Solar, Biomass, Wind, Cleantech
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The Value Proposition

Solar Mango, a division of EAI, offers a focused consulting offering for the top management of Indian companies keen on tapping into opportunities offered by the fast growing Indian solar energy sector.

The Research & Consulting Team at Solar Mango comprises professionals from reputed institutions such as the IITs and IIMs, and who have considerable acquaintance with the Indian solar energy sector.

Who can benefit from this offering?

If your company is keen on having a business diversification/entry into the Indian solar energy market, Solar Mango’s strategic assistance will be critical for your company in designing a powerful roadmap.

Our consulting services are a rich combination of insights and actionables, and are directed towards companies’ top management.

Our consulting assistance will be of specific value to any medium and large business keen on venturing into the solar energy sector in India – which are typically from sectors such as engineering & manufacturing, infrastructure, power & energy, metals & minerals, electrical & electronics, batteries and energy storage.

Specific Categories of Assistance

The Indian solar energy sectors (both solar power and solar thermal) have been witnessing furious growth in the past few years, and this growth appears set to continue in future. Such growth possibilities offer attractive business opportunities for a range of Indian businesses.

At the same time, challenges from global competition, falling margins and uncertain policy and regulatory regimes are making top management of many large industrial groups hesitant before betting big on solar.

Our consulting assistance, targeted at the top management of medium and large Indian companies keen on going solar, provides clarity, recommendations and other forms of tangible solutions that enable corporates to take appropriate decisions and take concrete steps in moving forward.

Building a Solar Energy Roadmap for Your Company

India’s solar energy (especially solar PV based power generation) has been on an upward curve starting 2010, and this has accelerated even further post 2015. As of Sep 2018, India's total solar power installed capacity stood at over 25 GW (25,000 MW), making it one of the top 10 countries worldwide and possibly in the top 5 countries by 2022.

The dramatic reduction in the cost of solar power plants, coupled with the Indian government’s aggressive policies have helped India get on to the solar power growth bandwagon, and the country expects to install 10 GW or more of solar power plants every year through 2022 and perhaps beyond. At about Rs 4000 crore per GW, that would mean a business of Rs 40,000 crore or more annually from solar power plants for the next many years.

While this seems to be an exceptionally attractive opportunity for many Indian companies all along the solar power value chain, in reality there have been significant challenges. One, a large part (over 80%) of the cells and panels used for solar power plants are imported from China. Next, drastically falling tariffs for solar power plants have meant poor margins for solar power plant developers and EPCs.

Thus, industries and businesses keen on investing into the Indian solar power segment face a combination of opportunities and challenges. What should a medium or large Indian business with a keen interest on this segment do? How should they strategize their entry into this intriguing segment?

This is precisely where Solar Mango, with its excellent understanding of the solar power market and its contours, can be of immense help to your company – to help you chart out an effective strategic solar energy business roadmap for your company.

Given the nature of the solar power sector, an effective strategy will differ significantly from one company to another. An effective strategy should not only build upon your tangible strengths and assets (physical plant and machinery, distribution, customer base…), but also intangible assets (your company’s vision, your company’s core competence areas within your operational value chain…).

Such a plan should also take into account the trends in the entire ecosystem of solar energy in specific and renewable energy in general – for instance, the growth of other forms of renewables such as wind power and bio-energy, from the developments happening in the energy storage market that can have vast implications for the scalability of solar farms in future, and the trends in the utility power sector that today is dominated by coal-based power plants, and supported by hydro, natural gas and nuclear power plants.

EAI’s Solar Mango team can assist you in assimilating all of the above to provide your top management with a strategy that is optimized for your firm’s strengths, visions and aspirations.

A Glance at the Solar PV Value Chain

Solar PV has a fairly interesting value chain, let’s have a quick look at it



Power Plant

Solar Power Plant Developer

How are the incumbents structured along this value chain?

Solar Mango’s strategic consulting services can benefit your company through one or more of the following avenues.

Strategic Assistance Avenue Details
Partnerships JVs &Partnerships - Assistance in identifying business or technology partners for joint venture, technology licensing and more. This can be for any part of the solar value chain.This offering will be specifically valuable for international companies in solar energy.
Innovation Identifying Opportunities around Key Innovations - Focussed research assistance that enables your company to identify attractive and innovative opportunities, as well as identifying and analyzing companies that are attractive for investments or acquisitions.

Strategic Analysis of sector - Analysis of the overall solar energy sector - or sub-sectors such as solar PV power plant development, solar PV cell, panel or component manufacturing, solar power EPC, or solar thermal solutions - on key dimensions to provide the BIG picture for the top management

Market Potential Analysis - Detailed analysis of a specific vertical within solar energy/solar power on market dimensions such as Supply-demand, Market Potential, Competitors, Industry Characteristics and more…

Value Chain/Supply Chain Analysis - A comprehensive supply chain analysis for specific solar energy vertical in order to identify both opportunities and constraints for growth

Talent Identifying Talent - With our extensive network and connections in the Indian solar PV and solar thermal sectors, we can assist in identifying top management or technical talent (CEO, CTO, COO…) for recruitment in specialized domains within solar energy.
Evaluation Due Diligence - For companies looking at investing in / acquiring specific assets of companies in the solar energy sector, we can provide due diligence on product/market or business. This will be done using our knowledge of the solar energy business and where necessary, with assistance from our wide network of industry technical partners

Get in touch with our consulting team by sending brief details of your requirements and profile

Kindly send the details to – Or Call Muthu, EAI - +91-99529-10083

Why is Solar Mango’s Strategic Assistance Unique?

We provide value that is a combination of strategy and action. We bring forth a combination of insights, actionable recommendations and go-to-market assistance, made possible because of our firm’s marketing orientation and our wide network of contacts in the Indian solar energy and cleantech industries.

Expertise in Not Just Solar, but the Extended Clean Energy Ecosystem - Our team has undertaken a number of research and consulting assignments in many domains related to solar energy (wind, biomass energy, biofuels, distributed energy, electric mobility).

Value for Money - We cost a fraction of what the top tier management consulting charge you for similar value!

Sectors in Solar Energy for which we can provide consulting assistance

Solar PV Value Chain Structure of Incumbents along the Value Chain


  • Solar Cell Manufacturing
  • Solar Module Assembly
  • Solar Inverters
  • Solar Mounting Structure
  • Solar Trackers
  • Solar PV Monitoring Systems


  • Solar EPC
  • Solar O&M

Power Plant

  • Solar Power Plant Developer
  • Solar EPC – A lightweight, pure-play EPC
  • Solar EPC + Solar O&M
  • Solar Power Plant Developer – Pure-play IPPs (independent power producers)
  • Solar Module
  • Solar Cell + Solar Module
  • Solar Cell + Solar Module + Solar EPC + Solar O&M
  • Solar Cell + Solar Module + Solar EPC + Solar O&M + Solar Power Plant Developer – A highly integrated solar power firm

EAI’s Consulting Assistance across Cleantech Domain

EAI provides focused and effective top management assistance for the following cleantech domains:

EAI Consulting Clients in Clean Energy & Cleantech

EAI has had the fortune to assist some of the world’s top companies in their cleantech efforts. Some of the prominent companies and organizations we have assisted in cleantech consulting include

Get in touch with our consulting team by sending brief details of your requirements and profile

Kindly send the details to – Or Call Muthu, EAI - +91-99529-10083

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