While India’s e-mobility movement has started accelerating in the recent past, experts agree that it will take at least five years, or perhaps until 2025, when electric vehicles will start challenging conventional ICE vehicles in India in terms of numbers.
For the auto industry however, 6-7 years is not a long time, and companies will need to start strategizing for 2025 today, in order to be in a leadership position when the market reaches a growth inflexion point.
Given the above, it is not surprising that many medium and large Indian companies, especially those from auto OEMs, auto components, electricals and battery sectors, have started their planning for their e-mobility roadmap. Some like Hero (which invested in Ather Energy) or Greaves Cotton (which acquired a controlling stake in Ampere Vehicles) have already started the process in an active manner.
And this is precisely where EAI, with its excellent understanding of the market and its contours, can be of immense help to your company – to help you chart out an effective strategic e-mobility roadmap for your company.
Given the nature of the electric vehicle sector, an effective strategy will differ significantly from one company to another. An effective strategy should not only build upon your tangible strengths and assets (physical plant and machinery, distribution, customer base…), but also intangible assets (your company’s vision, your company’s core competence areas within your operational value chain…).
Such a plan should also take into account the trends in the entire ecosystem of e-mobility in specific and mobility in general – for instance, the advent of connected and autonomous vehicles, the emergence of a start-up and innovation culture in the country, and the policies and regulations of both India as well as other key countries.
EAI’s EVNext team can assist you in assimilating all of the above to provide your top management with a strategy that is optimized for your firm’s strengths, visions and aspirations.