Grundfos Pumps India Pvt. Ltd (Grundfos India) has partnered with WWF-India to promote Chennai’s Earth Hour 2014.The message of Earth Hour 2014 is to make the switch to renewable energy. Six years in the running, the Earth Hour 2014 campaign calls for:
- Individuals to adopt household products powered by renewable energy;
- Organizations to adopt renewable energy solutions to run their business operations and production processes;
- Governments to promote policies favourable to the production and uptake of renewable energy
The speed and scale of climate change, fuelled by ever increasing consumption of the Earth’s resources, is impacting the whole world. Unless we make efforts to transform our energy production systems to renewables, as far as possible, we will enter into a trajectory of climate instability and energy insecurity that will affect each one of us. Every individual has the power to make this transition possible by taking small, yet significant steps.
The upbeat song Why This Kolaveri Di shot film music composer and singer Anirudh Ravichander into instant fame. This charismatic Loyola College graduate has now pledged his support to WWF-India for Earth Hour 2014. As the face of Chennai Earth Hour 2014, Anirudh will spread the message of switching to renewable energy to motivate individuals, organizations, governments and groups to show support for policies and practices that balance development and environmental concerns.
Reinforcing his support for this cause, Anirudh, speaking to the media at Chennai said, “I am honoured to be part of a global participative campaign such as Earth Hour. As citizens it becomes our duty to conserve the resources our planet has to offer. A shift towards renewable lifestyles is a step in the right direction.”
Speaking on the occasion, Mr Ravi Singh, Secretary General & CEO, WWF-India said, “Earth Hour is a movement that unifies people nationwide to express their concern over the global crisis of climate change. Participatory in nature, the campaign’s clear message encourages individuals, businesses and governments to adopt sustainable practices in order to conserve the finite resources of our beautiful planet. The shift to renewable energy has received overwhelming responses, especially among schoolchildren. This year too, Earth Hour hopes to leave an indelible impression on people’s minds about the environment.”
Commenting on Grundfos India’s association with Chennai’s Earth Hour 2014, Ranganath N. K., Managing Director, Grundfos India, said “Globally and in India, Grundfos is a strong advocate of energy conservation and efficiency. Grundfos India is proud to partner with WWF to promote this year’s Earth Hour campaign which is focusing on the importance of clean energy and energy efficient products. This campaign is also taking energy efficiency to an individual level and can inspire each one of us to contribute towards creating a cleaner and greener planet.”
This year, a cyclothon is also being organized in Chennai on 23 March 2014 by WWF-India, in association with TI Cycles and CRX to flag off the southern chapter of Earth Hour. In addition, a cyclothon app has also been created by Codebase Solutions for the event, which will help enthusiastic cyclists across the country connect with each other and also map their cycling miles on a monthly basis. Codebase Solutions founder Anant Kumar says, “Our products are born out of a thorough understanding of the operational research from market leaders.”
About WWF-India and Earth Hour
WWF-India is one of India’s leading conservation organizations with programmes and projects spread across the country. The organization works towards the conservation of biodiversity, natural habitats and the reduction of humanity’s ecological footprint. The mission of WWF-India is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature.
Earth Hour is WWF’s global initiative and the largest environmental campaign in history where citizens around the world show their support for action on climate change by turning off non-essential lights for one hour, between 8:30pm-9:30pm. This year Earth Hour is scheduled for 29 March 2014 between 8:30pm and 9:30pm. Being implemented in India since 2009, the Earth Hour campaign has inspired individuals, governments and corporations to move towards responsible consumption and conservation of energy. It has received unprecedented support, demonstrated by participation in over 150 cities by several city governments, the armed forces, public and private sector companies, celebrities and individuals. The Rashtrapati Bhavan, the Prime Minister’s residence, residences of Chief Ministers and government buildings in every participating city have turned off lights every year, as a symbolic show of support.
About Grundfos India
Grundfos Pumps India Pvt. Ltd. (Grundfos India) a wholly owned subsidiary of Grundfos Holdings was established in March 13, 1998. Grundfos India is responsible for sales of Grundfos products in India, Bangladesh, Bhutan and Maldives. Currently, Grundfos India has more than 250 employees and works with 200 distributors and dealers with 20 offices across India. Grundfos India provides pumps and pumping solutions for various applications – heating and hot water service systems, cooling and air-conditioning systems, industrial applications, pressure boosting and liquid transfer, groundwater supply, domestic water supply, sewage and wastewater, dosing, chlorination systems, disinfection systems and pumps running on renewable energy. For more information, visit http://www.grundfos.in/
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Mahathi Parashuram Gomathi Viswanathan
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Grundfos Pumps India Pvt. Ltd MSL Group
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