If you can’t beat them, join them and then try to beat them
𝘉𝘪𝘰𝘥𝘦𝘨𝘳𝘢𝘥𝘢𝘣𝘭𝘦 𝘱𝘢𝘱𝘦𝘳 𝘤𝘶𝘱𝘴 𝘧𝘳𝘰𝘮 𝘔𝘢𝘯𝘫𝘶𝘴𝘩𝘳𝘦𝘦 𝘗𝘢𝘤𝘬𝘵𝘦𝘬
The best way to drink anything is perhaps from a reusable container – metal bottles, glass tumblers…
But it will take a while for our environment to support this all the time.
Disposable cups will be here for a while. So can we make them less of a pain?
Take the plastic out, get 100% paper in.
That’s what Manjushree Packtek is trying to do – start providing biodegradable paper cups & boxes on scale (I believe, through a valuable acquisition).
The key word is SCALE – that is what is missing in most sustainable packaging efforts today – a sprinkling here, and a dot there, sorry, that’s not going to make it.
Hoping to see Ankit, Aswani & team put their vast experience in the packaging sector to make a big mark in sustainable packaging.
All the best!
See my LinkedIn post on this topic