How can we slow down fast fashion? - India Renewable Energy Consulting – Solar, Biomass, Wind, Cleantech
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Net Zero by Narsi is a series of brief posts by Narasimhan Santhanam (Narsi), on decarbonization and climate solutions.
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Poll: How can we slow down fast fashion?

Diving into the fabric of one of today’s most pressing environmental issues, our community in LinkedIn cast 29 votes on unraveling the fast fashion conundrum. The overwhelming choice? A call for threads of wisdom through consumer education.

Poll results

Government policies, penalties 17%
Consumer education 72%
Fashion industry engagement 10%
I love fast fashion!0%


With a resounding 72% tilt towards consumer education, the message is clear: knowledge is power, especially in the wardrobe wars.

Why Is Fast Fashion So… Fast?

Fast fashion’s allure lies in its ability to quickly turn catwalk trends into high-street staples at low costs. But this speedy cycle of consumption comes with a hefty price tag for the planet—waste, pollution, and an unsustainable thirst for resources.

My Pick?

Echoing the poll’s sentiment, I believe enlightening consumers is our sharpest tool. But how do we educate effectively? It’s not just about doling out facts; it’s about weaving narratives that resonate, showcasing the true cost of throwaway trends, and spotlighting the chic sustainability of slow fashion.

Media: The Double-Edged Sword

Indeed, the media has dressed up fast fashion as the belle of the ball. Yet, in its vast halls, lies the potential to pivot, to turn the spotlight onto sustainable fashion, to celebrate the timeless over the temporary. The question isn’t whether the media can influence fashion trends—it’s whether it can champion this cause with the same fervor.

The Final Stitch.

Our conversation on curbing fast fashion isn’t just about altering hemlines but changing mindsets. As we thread through our choices, let’s knit a future where fashion is as sustainable as it is stylish. Consumer education, enriched by the media’s influential weave, holds the key to transforming our closets and our conscience. Let’s embrace this journey, one informed choice at a time, proving that true style never goes out of fashion—especially when it’s kind to our planet.


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About Narasimhan Santhanam (Narsi)

Narsi, a Director at EAI, Co-founded one of India's first climate tech consulting firm in 2008.

Since then, he has assisted over 250 Indian and International firms, across many climate tech domain Solar, Bio-energy, Green hydrogen, E-Mobility, Green Chemicals.

Narsi works closely with senior and top management corporates and helps then devise strategy and go-to-market plans to benefit from the fast growing Indian Climate tech market.

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