Procter & Gamble’s Green Initiatives: Decarbonization and Sustainability in India
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This post is a part of DIL Intelligence series from Energy Alternatives India (EAI), India’s leading climate-tech consulting firm.

DIL stands for Decarbonization for India’s Leaders and provides comprehensive market intelligence and updates to Indian corporate leaders on prominent decarbonization efforts across the Indian industrial ecosystem. DIL is provided by EAI’s strategy consulting team. More about our consulting from here.


Procter & Gamble (P&G) has been making significant strides in sustainable and clean energy initiatives in India. The company has set up a ₹200 crore fund to invest in startups focused on sustainability.

They are working with recycling partners across 75 cities in India to collect plastic which is then sent to different recyclers, waste to energy plants, and cement kilns. Over the past four years, P&G has been hosting events to identify potential partners among sustainable solutions providers of packaging innovations, renewable sources of energy and means to reduce carbon footprint.

Achieved ‘plastic waste neutrality’ by recycling 100% of post-consumer plastic packaging waste. P&G has collected, processed, and recycled over 19,000 MT of post-consumer plastic packaging waste from across the country which is more than the amount of plastic packaging in its products sold in a year.

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The company has announced plans to meet its electricity demands by using 100% wind power to make iconic fabric and home care brands, such as Tide and Dawn. P&G has commissioned its first in-house solar plant at the company’s Hyderabad manufacturing site.

Global Partners in Decarbonization

To unlock new ways to decarbonize its supply chain, P&G is partnering to advance innovation in materials derived from renewable, bio-based, or recycled carbon across brands including Head & Shoulders, Pantene, Ariel, Tide, and Pampers.

P&G has partnered with 18 other manufacturers and local governments to create the Renewable Thermal Collaborative. This coalition is committed to scaling up renewable heating and cooling at their facilities to dramatically cut carbon emissions.

P&G has been involved in the Global Impact Coalition (GIC), a forum for collaboration and experimentation around low-carbon solutions. The GIC provides a platform for forging partnerships and spearheading solution development through tangible, on-the-ground projects that deliver CO2 reduction in future value cycles.

Twelve is a startup working with Daimler and Procter & Gamble to produce CO2-based products.

P&G partnered with GFW to develop a monitoring system to track deforestation in their supply chains. This initiative contributes to decarbonization by protecting forests, which act as carbon sinks.

P&G collaborates with the Ellen MacArthur Foundation on the New Plastics Economy initiative, which aims to eliminate plastic pollution by fundamentally redesigning the plastics system.

P&G partnered with Ioniq Technologies to launch sustainable packaging solutions made from recycled plastic waste.


This post is a part of DIL Intelligence series from Energy Alternatives India (EAI), India’s leading climate-tech consulting firm.

DIL stands for Decarbonization for India’s Leaders and provides comprehensive market intelligence and updates to Indian corporate leaders on prominent decarbonization efforts across the Indian industrial ecosystem. DIL is provided by EAI’s strategy consulting team. More about our consulting from here.




About Narasimhan Santhanam (Narsi)

Narsi, a Director at EAI, Co-founded one of India's first climate tech consulting firm in 2008.

Since then, he has assisted over 250 Indian and International firms, across many climate tech domain Solar, Bio-energy, Green hydrogen, E-Mobility, Green Chemicals.

Narsi works closely with senior and top management corporates and helps then devise strategy and go-to-market plans to benefit from the fast growing Indian Climate tech market.

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