Innovative Solutions: Bird's Eye Energy's Path to Sustainable Water Heating - India Renewable Energy Consulting – Solar, Biomass, Wind, Cleantech
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The CLIMAFIX Summit is India’s largest climate startup summit, organized by EAI & Energy Consortium – IIT Madras. Praneeth PillarisettiBirds Eye Energy shares his thoughts on Renewable Energy at CLIMAFIX Summit 2022, Nov 25 & 26, 2022, at the IIT Madras Research Park, Chennai.

Other panel participants were:

Shreenivasan OJX2 Fuels & Energy (Watch their presentation – here)

Ajinkya WaradpandeSocial Alpha  (Watch their presentation – here

Shubham KumarFlash Energy Solutions (Watch their presentation – here

Bangaloe Lakshmikanth BalajiRenKube (Watch their presentation – here

C Praneeth SugandhAbhyudaya (Watch their presentation – here

Artur Zawadski, Deepak Gadhia Sunrise CSP  (Watch their presentation – here

In a world contending with environmental challenges, innovators like Praneeth, founder of Bird’s Eye Energy, are spearheading solutions that marry sustainability with practicality. At the heart of their mission lies the quest to transform domestic water heating—a seemingly mundane aspect of daily life—into a beacon of eco-friendly innovation. In this blog, we delve into the intricacies of their groundbreaking invention: the tankless solar water heater.

The Problem:

Praneeth wastes no time in identifying the core issue plaguing traditional water heating systems, particularly in tropical countries like India. He reveals that a staggering 30% of household energy consumption is dedicated solely to heating water—a figure that not only drains financial resources but also exacerbates environmental concerns. Despite the viability of solar water heaters, their adoption remains abysmally low, hindered by multiple factors ranging from practical limitations to aesthetic concerns.

The Innovation:

Bird’s Eye Energy presents an innovative solution—a tankless solar water heater engineered to tackle every pitfall of its predecessors. Praneeth elucidates how their team meticulously reimagined the traditional design, opting for food-based polymer materials to ensure longevity and resistance to corrosion. By consolidating the system into a single, compact unit, they eliminated the need for bulky tanks and unsightly panel installations. This redesign not only enhances efficiency but also opens doors for installation on a variety of roof types, including sloping roofs and high-rise buildings.

Execution and Market Strategy:

With research and development completed and manufacturing poised to commence, Bird’s Eye Energy sets its sights on the Indian market, particularly the burgeoning B2B sector. Praneeth outlines their strategic approach, prioritizing the five metros of India and targeting a revenue milestone of 16 crores within 18 months. Their phased rollout strategy, beginning with two cities before expanding to other metros, underscores a calculated approach to market penetration.

Traction and Funding:

Even though Bird’s Eye Energy is still new, they’re off to a strong start, already making eight crores in revenue. Praneeth is excited to keep growing the business and is looking for investors to help them expand even more.

In the quest for sustainable living, Bird’s Eye Energy emerges as a source of innovation, redefining the landscape of water heating with their revolutionary tankless solar solution. 

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About Narasimhan Santhanam (Narsi)

Narsi, a Director at EAI, Co-founded one of India's first climate tech consulting firm in 2008.

Since then, he has assisted over 250 Indian and International firms, across many climate tech domain Solar, Bio-energy, Green hydrogen, E-Mobility, Green Chemicals.

Narsi works closely with senior and top management corporates and helps then devise strategy and go-to-market plans to benefit from the fast growing Indian Climate tech market.

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