Innovations are taking place in many points along the electric vehicle value chain.
Even some of the value chain components thought to be commodities are undergoing transformation and innovation.
Many innovations being attempted require significant resources – both financial and otherwise, and a good many of these innovations may have to evolve through different stages of adoption.
Capital intensive innovation efforts requiring long lead times to market, and especially if undertaken by startups or businesses with limited resources, could face significant scaling up efforts, and many of them stare at the notorious “chasm of death”.
How are innovations in general panning out in the EV industry worldwide, and how especially are the risky among these evolving on their way to commercialization and adoption?
Innovators/early movers etc.
For some EV products whose growth is mainly market driven – electric cars, electric scooters etc. – the adoption can be expected to follow the classical route. But for some products, for instance electric buses, the adoption could be driven by mandates and concerns on air pollution and climate change abatement, and as a result, these genres of electric vehicles could dramatically leap beyond estimates made with free market assumptions.
Disruptive innovations targetting underserved segments
While some of the earliest consumer segments for prominent products are indeed the wealthy and the pioneers, some others are indeed at the bottom of the pyramid.
This can be confusing, as electric vehicles are considered expensive products compared to their conventional compatriots. Well the reason is, there are other factors at play. If one takes for instance India’s manual cycle rickshaw (a three wheeler) market, many of the rickshaw pullers wish to migrate to something better as manual rickshaw pulling is a menial, tiresome job. With many of the state governments also keen to get many people use these rickshaws for last mile transport or micro-mobility, they are really pushing electric rickshaws – a low-end, low tech electric vehicle, but it works pretty well for all concerned in this ecosystem.
COVID could redefine innovation adoption paths
The other reason why EV innovations could be fast forwarded could be because of the extra thrust on climate change and sustainability post COVID across the world.
On a note related to climate change, many countries are pushing mandates and regulations to curb air pollution. While these may not be as aggressive as what China did, such measures by developing countries across the world will make EV innovations and EV adoption in these countries happen faster than otherwise.
Corporate interest & investments
There is a massive interest among many industrial stakeholders, many of whom are keen to invest in some form in the electric vehicle sector. Some of these stakeholders bring more than just money – they bring valuable experience and talent from their fields, and this mix of assets could result in a completely different set of EV innovations.
Chasm of death
Finally, while some electric vehicle innovations will fall through into the chasm of death, there is a good likelihood that far fewer well-qualified startups will fall in this chasm in the EV sector than they would in other industries in which innovations require significant capital, mainly owing to the number of different stakeholders ready to help them with capital.
EV Innovation Insights from EVNext
Tesla’s Valuation | EV’s in different countries | Purpose built EVs | Mainstream Fuel Cells | IT in Emobility | EVs versus ICEs | Advent of China in Emobility | Charging vs Swapping | Micromobility & EVs | Electric Aviation | Li-ion alternatives | Million Mile Battery | Battery Startups versus Giants | Sales & Financing Models | Ultrafast Charging a Norm | Heavy Electric Vehicles | Material Sciences in Emobility | Lithium Scarcity | Solar Power in EV Ecosystem | EV Manufacturing Paradigm | Innovations in Motors | EV Startups – a speciality | Oil Companies’ Strategies | EV Adoption Paths | Covid-19 affect on the EV Industry |
Know more about EV Next’s e-mobility perspectives from here.
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About EAI & EV Next
EV Next, EAI's specialized consulting division, provides assistance in market research, strategy consulting, technology vendor/supplier finder assistance and more for the complete EV value chain - Li-ion & Lead Acid Battery Cells & Battery Packs, BMS, Battery Manufacturing equipment, EV charging station, battery swapping station, Li-ion & Lead Acid battery recycling, and for a range of electric vehicles - e-bikes, electric bicycles, electric scooters, electric motorbikes, electric autos, e-autos, e-rickshaws, electric trucks, electric LCVs, electric buses and more. Send a note to email@example.com if you wish to take EV Next assistance for the Indian electric vehicle market.