Companies with an urge to be politically correct and responsible are spawning a new breed of managers to spearhead their green initiatives. As a result, the demand from India Inc for ‘green experts’ – people trained in green technologies and environment specialists — is going up.

Some of the hot green jobs include development and launch of innovative green building products, training and awareness, renewable energy, manufacturing and advisory services, setting up of material testing laboratories, new air-conditioning systems such as geothermal, wind towers, tunnel air-conditioning.

India’s first green jobs fair held recently, was a sellout with some 6,000 people and 27 NGOs pitching their credentials for jobs and projects.

Companies such as Infosys and Wipro have started doing something in this direction. Infosys started its green initiative in 2007 with a team of six specialists who understood energy leakages and prepared a counter technology in order to shift from
environment-compliance to environment leadership.

Wipro, too, has an ‘Eco-Energy’ unit specifically to monitor energy efficiency in the organisation. ITC and HSBC are some of the bigwigs that have also developed their own green initiatives.

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