Indian Solar Business - Need for Building Brands and Differentiators - India Renewable Energy Consulting – Solar, Biomass, Wind, Cleantech
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A brief chat I had yesterday with Pashupathy Gopalan of SunEdison brought to me an important point – the Indian solar sector is unique in its cut-throat competitiveness and really low margins, something surprising for an industry that is nascent.

I personally saw how in the US the margins for solar developers appear to be much better (especially in the rooftop solar segment), and Pashu said profitabilities were much better in many other regions. He handles SunEdison business for many parts of the world, so guess he should know.

I feel something ought to be done by the Indian solar community to make brands, quality service and other good differentiators count. The first fatality of a commodity industry is innovation, and we dont want it to happen here

What are your suggestions?

About Narasimhan Santhanam (Narsi)

Narsi, a Director at EAI, Co-founded one of India's first climate tech consulting firm in 2008.

Since then, he has assisted over 250 Indian and International firms, across many climate tech domain Solar, Bio-energy, Green hydrogen, E-Mobility, Green Chemicals.

Narsi works closely with senior and top management corporates and helps then devise strategy and go-to-market plans to benefit from the fast growing Indian Climate tech market.

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