New Wayfinder Tool Helps Brands Find Powerful Purpose
Not Just ‘Nice’ Ones – Brand purpose consultancy Given London is making it easier than ever for businesses to identify and act upon a purpose beyond profit — and thereby stay competitive in an ever-changing economic landscape — with its new Wayfinder tool. The Wayfinder tool demonstrates the dimensions of ‘purpose’ and shows how any brand can find an impactful purpose that is right for both its business and customers. The tool is based on the science of human motivation and uses this to illustrate 12 diverse brand purpose approaches which will positively engage customers and other key stakeholders.
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