Food for thought
Walking down to office about 15 minutes back, was glad to see a new organic-only store along the way – Thottam Organics.
Popped in and found a real good variety of organic food and groceries, including stuff from Akshayakalpa Organic whose organic set curd has become my staple breakfast.
Popped out, with a whistle on my lips, and feeling quite sanguine that the world had at last started moving in the right direction, and what do I see right opposite?
A Zepto kiosk.
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View full playlistZepto and its ilk make me uncomfortable every time I hear about them. In my opinion, they commoditize and trivialize food.
??? ???? ????? ??? ?????? ???? ?????? 10 ??????? ?? ? ?????? ???? ??? ???? ??? ? ????? ?????? ?? ????????. ??? ???? ??????? ? ????????? ????? ??? ?????? ???? ???? ???? ????? ?? ?????? ????? ???.
On one side, you have folks like Akshayakalpa who try to inculcate the spirit of Annadata Sukhi Bhava, an expression of gratitude for all those involved in getting you the food – essentially, a request to spend a few seconds thinking about the food you eat, thanking those who got it for you (farmers, not the Zepto delivery boy) and treat the food as a treasure, which is what it is.
And on the other, and appropriately right opposite, you have super fast food folks whose noble motto seems to be, “Click it. Gulp it. Forget it.”
Who will win, I don’t know.
Who should, I do for sure.
See my LinkedIn post on this topic
