Software & Data Will be EVs' Biggest Challenges - Volvo CEO - India Renewable Energy Consulting โ€“ Solar, Biomass, Wind, Cleantech
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Net Zero by Narsi is a series of brief posts by Narasimhan Santhanam (Narsi), on decarbonization and climate solutions.
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๐˜Š๐˜Œ๐˜– ๐˜Š๐˜ญ๐˜ช๐˜ฎ๐˜ข๐˜ต๐˜ฆ ๐˜๐˜ฏ๐˜ด๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜Š๐˜ญ๐˜ช๐˜ฅ๐˜ฆ๐˜ฎ๐˜บ

While most discussions around EVs are about batteries, and perhaps to a lesser extent, charging & motors, what could really drive competitive advantage in this important decarbonization sector?

Jim Rowan, CEO of Volvo Cars, interestingly feels that it will be neither of the above, but software and data, that will drive differentiation and leadership.

โ€œOf course, battery chemistry and the e-motors and inverters are hugely important, but data, software, silicon and connectivity are really going to be the biggest changes,โ€ Rowan says. โ€œThe auto companies that get this right, and come out as leaders, I think will become some of the biggest tech companies of the next decade or two decades, even.โ€ (Read the interview here – )

That’s an interesting perspective indeed. Reminds me of a statement I read some time back that Tesla’s vehicles are not cars that have software in them, but software that have a car wrapped around it!

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About Narasimhan Santhanam (Narsi)

Narsi, a Director at EAI, Co-founded one of India's first climate tech consulting firm in 2008.

Since then, he has assisted over 250 Indian and International firms, across many climate tech domain Solar, Bio-energy, Green hydrogen, E-Mobility, Green Chemicals.

Narsi works closely with senior and top management corporates and helps then devise strategy and go-to-market plans to benefit from the fast growing Indian Climate tech market.

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