Grundfos Pumps India Pvt. Ltd (Grundfos India) and NDTV announced the launch of ‘Mission Energy’, a campaign to create awareness about the importance of saving energy and to provide ideas to conserve energy. The campaign aims to draw attention to the power of individuals in creating a cleaner and greener future. Mission Energy is supported by AEEE as Energy Efficiency Partner and CII as Knowledge Partner.
In order to meet India’s growing energy demand, it is important to not only increase electricity-generating capacity, preferably through renewable sources but also use energy efficiently. Energy conservation and energy generation go hand in hand. In fact energy conservation is less expensive than energy generation. In the light of this, Mission Energy will actively engage with the country’s leading experts, policy makers, conservationists, leading industry voices and NGOs to highlight the growing requirement for energy efficiency in India. The campaign will also reach out to the general public to create awareness on how, at an individual level too, one can contribute towards energy conservation. Mission Energy will raise awareness about these issues that affect each one of us and help chart out a roadmap to a sustainable future. The campaign will also call attention to the need for stringent energy efficiency norms and encourage corporates to develop and promote energy efficient products.
Says Ranganath N. K., Managing Director, Grundfos India, “At Grundfos, sustainability is at the core of our value system. As a reflection of this mindset, we are involved in many energy conservation initiatives. Mission Energy is an attempt towards promoting energy efficiency at all levels in the country. We are happy to partner with NDTV for this cause.”
Speaking about the campaign, Vikram Chandra, Group CEO, NDTV said, “Over the years NDTV’s programming has brought focus on a number of social issues through a multitude of campaigns. This is yet another attempt by us to create awareness around energy conservation. Through this campaign we aim to highlight viable solutions that can be adopted, both at an individual level as well as across the country, and inspire people to join us to work towards a cleaner, greener future. We are glad to partner with Grundfos in the ‘Mission Energy’ initiative to promote energy efficiency across the Nation.”
As part of this inclusive campaign, NDTV in association with CII will conduct the Mission Energy Challenge to demonstrate how an organization/individual through small but focused efforts can make a difference to the Planet Earth. A hundred participants across four user categories: manufacturing companies, commercial buildings, educational institutes and residential homes would be involved in this challenge. To register visit www.ndtv.com/MissionEnergy, applications close on 20th February.
Mr Jamshyd N Godrej, Chairman, CII-Godrej GBC said “We are confident this Mission will go a long way in ushering in a new chapter in Encon [sic energy conservation] movement in the country and enhance present level of awareness and encourage Millions of Indians go the Greener way.”
Dr. Koshy Cherial, President, Alliance for an Energy Efficient Economy said “Energy efficiency is critical to India’s energy future. In an era of economic uncertainty the country has to prioritize sustainable consumption patterns. For this, it is essential to mainstream investments and operations aiming at integrating energy efficiency within all sectors of the economy. To achieve this goal, AEEE promotes energy efficiency policies & process and mobilizes stakeholders for a market transformation in India. We are happy to partner with NDTV in catalyzing India towards this goal through the Mission Energy programme.”
About Grundfos India:
Grundfos Pumps India Pvt. Ltd. (Grundfos India) a wholly owned subsidiary of Grundfos Holdings was established in March 13, 1998. Grundfos India is responsible for sales of Grundfos products in India, Bangladesh, Bhutan and Maldives. Currently, Grundfos India has more than 250 employees and works with 200 distributors and dealers with 20 offices across India. Grundfos India provides pumps and pumping solutions for various applications – heating and hot water service systems, cooling and air-conditioning systems, industrial applications, pressure boosting and liquid transfer, groundwater supply, domestic water supply, sewage and wastewater, dosing, chlorination systems, disinfection systems and pumps running on renewable energy. For more information, visit http://www.grundfos.in/
NDTV Ltd, founded in 1988, is India’s largest news and infotainment network. It is home to the country’s best and brightest reporters, anchors, camerapersons and producers. 23 offices and studios across the country host India’s most modern and sophisticated production, newsgathering and archiving facilities. NDTV has an unmatched track record of successfully launching both news and lifestyle channels; NDTV 24×7 is a clear leader in the English news segment; NDTV Profit, a 24-hour business plus channel, is India’s number one business news channel; NDTV India is amongst the country’s leading Hindi news channels; while NDTV Good Time straddles issues from health and holistic healing to fashion and food. NDTV is credited with pioneering several broadcasting and programming initiatives in Indian television and has expanded into one of the nation’s biggest broadcasting houses by growing beyond news broadcasting and venturing into non news verticals. NDTV has received many accolades for pioneering causes and for taking a leading role in Corporate Social Responsibility. For more information visit www.ndtv.com
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