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Startup Update

Otipy to Deliver Farm Fresh Fruits & Vegetables to Residents in Mumbai

2022-08-04 | India

With the help of AI-based demand prediction, Otipy has been able to decrease food wastage in the supply chain from 40 percent down to just 3 percent.


Notes by Narsi

The startup works on the B2B2C model the start-up connects end consumers to farmers through a community of resellers who handle the last-mile delivery of fresh produce. That's an interesting tweak indeed and could well work for this select segment as it provides both economic benefits (owing to group purchase) as well as employment benefits for the local economy. Not sure how different the specifics are from a distribution franchisee, though.