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Solar Products Manufacturing and Sales

The off-grid Solar PV products sector, comprising solar lights, power packs and solar water pumps among others, provides excellent opportunities to Indian small and medium businesses. EAI can provide the critical and actionable intelligence for your company to explore and benefit from these opportunities.

According to estimates, about 60% of India�s population, mainly rural, either do not have access to grid-connected electricity or have very little access (say, 1 or 2 hours a day) to electricity. These people have to resort to subsidized kerosene or biomass like cow dung, wood and organic waste to light their homes and for generating heat for cooking purposes.
The result is

  • Enormous drain of taxpayers� money in the form of subsidy for kerosene
  • Respiratory disorders caused by the smoke and fumes emitted when burning the kerosene and biomass
  • Long term damage to eyesight resulting from the poor illumination by the kerosene lamps.

The easiest and the sustainable solution for this problem is the decentralized and distributed power generation and consumption using solar PV and Solar Thermal products and systems.

The MNRE, realizing the potential for off-grid solar products, has set the following targets under the JNNSM.

  • Promote programmes for off grid applications, reaching 2000 MW by 2022.
  • Achieve 20 million sq. meters solar thermal collector area by 2022.
  • Deploy 20 million solar lighting systems for rural areas by 2022

Who can benefit:

  • Companies with a pre-existing good distribution network (E.g.: FMCG firms)
  • Companies who are already a part of the value chain
  • System integrators
  • Trading companies (import of inexpensive systems)

Strategic and financial benefits:

Since it is a fast growing market in its early stages, an entrant into it can potentially have the edge of being an early mover. Another benefit of entering the Solar PV products segment is the huge market size, being at the bottom of the pyramid. In addition to it, the limited competition in this segment is another strategic opportunity that a new entrant can leverage upon.

EAI's assistance in this area includes:

  1. Assessment of market potential for a new entrant in
    1. Off-grid solar power � rooftop PV
    2. Solar products retailing in India (especially targeting the Bottom-of-the-Pyramid market).
      1. Solar lights � street lights, home lights
      2. Solar PV water pumps
      3. Other innovative applications
    3. Solar Thermal applications
      1. Water HeaHeaters
      2. Industrial pre-heaters
      3. Solar Refrigeration
  2. Analysis of the Regulatory and Policy support from the government in the form of
    1. Capital subsidies
    2. Soft loans
  3. Evaluating the Investments and Returns in the off-grid solar products retailing sector.
  4. Doing a comparison between manufacturing and outsourcing of solar PV products.
  5. Devising the Marketing strategy and assistance in setting up distribution channels.

Case Studies

Case Study 1:

Indian Market Entry Strategy for a German Solar PV Firm

Know more

Case Study 2:

Exploring Potential of Distributed Green Power for Rural Communities

Know more

Case Study 3:

Solar PV Diversification Strategy for an Indian Multinational

Know more

Case Study 4:

Market Intelligence for Diversification into Off-Grid Solar Products

Know more

View all Case-studies

EAI Publications

Our Customers & Clients

EAI's consulting team has been assisting several organizations in a variety of areas of renewable energy.

Client Questions
Answered by EAI

Which of the two technologies – thin film or crystalline - is better for grid connected solar PV power plants?

How have the existing solar PV power plants (both grid connected and off-grid) performed on various critical parameters?

How can I find skilled technicians and engineers for solar PV power plants? What is the overall availability of such talent in India?

To what extent could the O&M in solar PV power plants be automated? What are the specific innovations?

What are the technical & economic feasibility, and market potential, for polysilicon and wafers in India?

What are the opportunities available in solar PV for small entrepreneurs? For medium sized businesses?

What are the commercialization possibilities for emerging technologies such as CPV, organic solar cells etc?

What is the technical and economic feasibility for solar/biomass hybrid? Solar/diesel hybrid?

What are the different avenues available for power sale, other than to the grid?

What is the potential for sale of solar power to third party private companies?

How do global happenings in solar industry affect viability of projects in India?

How does one choose an ideal location for setting up solar power projects?

What are the key determinants of profitability of solar PV power plants?

What types of venture capital and private equity investments are happening?

How does solar PV perform compared to wind, small hydro and biomass?

What is the role of monitoring systems in solar PV power plants?

What are the costs and benefits of installing monitoring systems?

Feasibility of using solar PV as a replacement for diesel

Specific techno economic feasibility for rooftop solar PV

What are the business prospects for solar PV modules production?

What is the market potential for diverse solar PV products?

How reliable are the Chinese solar panels?

Opportunities in manufacturing / supply of balance of systems


The EAI team has undertaken a number of research and consulting assignments spanning the entire spectrum of renewable energy sources.

See the profiles of our consulting team here http://www.eai.in/ref/team/team.html


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EAI - Energy Alternatives India
C/O Clixoo Solutions Private Limited
A5C, Anugraha Apartments,
41, Nungambakkam High road,
Tamilnadu, India.

Why EAI for Solar PV

EAI has an exceptional understanding of the key drivers and characteristics of the entire solar PV value chain - from polysilicon to solar farms and offgrid solar products

EAI Solar team has published leading industry reports for all the key segments of the solar PV value chain. Our EAI India Solar PV Advisor is considered to be one of the most authoritative guides for the grid connected solar power production industry

Our work on diverse assignments in solar PV have provided our team with unique perspectives that will be of use to both small entrepreneurs as well as global leaders

EAI Solar PV Consulting Team

The EAI team has a consulting division dedicated to solar PV. This team comprises industry experts, consultants and research analysts with in-depth knowledge of the entire solar PV value chain. Our team has worked with global companies on projects related to solar wafer, cell and module manufacturing as well as on the various aspects of the Indian solar PV power production

Overall, the Research & Consulting Team at Energy Alternatives India comprises professionals from reputed universities such as the IITs and IIMs who have considerable experience in and acquaintance with the Indian renewable energy sector.

The EAI team has undertaken a number of research and consulting assignments spanning the entire spectrum of renewable energy sources.See the profiles of our consulting team here http://www.eai.in/ref/team/team.html

The EAI Expertise

The EAI team has a dedicated focus on the Indian alternative and renewable energy industry. This focus, combined with its experienced team of professionals makes EAI an ideal partner to help your company in benefiting from the opportunities in this industry.

  • Expertise : Our team�s expertise in management, industry and scientific aspects of the Indian energy industry will be indispensable for the success of your venture.

  • Understanding :Our team has in-depth understanding of the global trends of the Indian alternative energy and renewable energy industry.

  • Updated : Our team is continuously updated with information on latest investments and business activities in India for all alternative energy domains.
  • Contacts : The EAI team has extensive business contacts across India in all major alternative and renewable energy segments solar, wind and biomass energy

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