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Ather Energy India EV Strategy | Ather Energy’s Plans for E-Mobility – EV Next


by Narasimhan Santhanam

Ather Energy’s Plans for E-Mobility – EV Next

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This posevnext-logo-v-smallt is a part of EV Next’s EV Perspectives.

EV Nexta division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.


 

Introduction

Ather developed India’s first premium electric scooter which included advanced telemetry and high performance technology powered by Li-ion batteries.

Company Profile

Started by IIT-Madras Alumni, Ather energy raised a total of 91M USD in four rounds of investments. The major investors include Tiger Global company, Hero Motocorp along with Flipkart founders Sachin Bansal and Binny Bansal. 

Product Profile

  • Ather 450 and 450X premium scooters.
  • Ather Space, is an experience centre where the scooter can be taken for a test ride, understood in detail etc.
  • Ather Grid is a network of indigeneous fast charging stations. Currently, there are 30 charging stations in Bangalore and 10 in Chennai which offer fast charging upto 80% at 1.5km/min. They are located in crucial public areas. 

Future Plans

  • Ather has so far launched Ather 450, Grid, and Space and has already entered a rapid expansion phase.
  • Ather Energy will be introducing both its products 450 and 450X, along with setting-up its public charging infrastructure, Ather Grid, across consumer-friendly locations such as cafes, malls, tech-parks, gyms, etc. 
  • To encourage adoption of EVs in the city, Ather Energy has planned free charging at Ather Points for all electric vehicles for the first 6 months.
  • After witnessing tremendous success in Bengaluru with stocks of Ather 450 being sold out till September 2019 in Bengaluru alone, the company has opened its early access privileges to Chennaites and the rest of India as it ramps up.

Partnerships

  •  The company formed a partnership with Godrej Nature’s basket for setting-up its charging stations at 35 odd locations across the country.

R&D

Ather Energy has signed a memorandum of understanding with the government of the Indian state of Tamil Nadu to open a new production facility for lithium-ion batteries and electric vehicles in November 2019.

Read EV Next posts on the India electric vehicle strategy for these companies: ABB | ACME | Altigreen Propulsion | Amara Raja | Ashok LeylandAudi | Bajaj | BASF | Bharat Forge | Black & Veatch | BMW | Bosch | Continental AG | Denso | Exide | Exicom | Ford | Fortum | General Motors | Great Wall Motors| Greaves | Hella | Hero Electric | Honda | Hyundai | JBM | Kia | Kinetic Green | LG | Mahindra Electric | MG Motors | Nissan | Ola | Olectra | Panasonic | Piaggio | Porsche | Renault | Samsung SDI | Schneider Electric | Sun Mobility | Tata Autocomp | Tata Motors | Tata Power | Toyota | TVS Motors | Uber | UL | Volvo |


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Categories: E-mobility, Electric Vehicles, EV Batteries Strategy, EV Charging and Swapping Strategy, EV OEMs Strategy, Indian E-mobility Strategy

Author - Narasimhan Santhanam


Thank you for reading this post – hope it was helpful. You can connect with me at narsi@eai.in. My detailed profile here and my LinkedIn profile here

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