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Mahindra Electric India EV Strategy | Mahindra Electric’s Plans for E-Mobility – EV Next


by Narasimhan Santhanam

Mahindra Electric’s Plans for E-Mobility – EV Next

Mahindra electric



This posevnext-logo-v-smallt is a part of EV Next’s EV Perspectives.

EV Nexta division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.


 

Introduction

The Mahindra Electric Plant in Bengaluru is a green facility that makes green vehicles. It is the first automobile factory to get a platinum rating from Indian Green Building Council. It was inaugurated in August 2012 and can make 30,000 cars every year. The cars are made using green-sourced materials, and in a facility that includes a rooftop solar power plant, rainwater harvesting system, and optimized ventilating and lighting.

Company Profile  

Mahindra Electric Mobility is the leader of the electric vehicle technology in the country. To promote the growth of Electric Vehicles (EV) in the country, Mahindra & Mahindra (a part of the $19 billion Mahindra Group) sought the opportunity to combine their years of car manufacturing expertise with the country’s leading EV manufacturer- Reva Electric Car Company (founded in 1994) and renamed it to Mahindra Reva Electric Vehicles. 

Product Profile

The company’s electric vehicle products include 5 electric cars, 1 electric minivan, 1 electric bus and 2 electric rickshaws.

  • Electric 3 Wheelers: E-Alfa & Treo
  • Electric 4 Wheelers: e2o, e2o Plus, e-Verito
  • Electric Bus: E-Supro Minivan, E-Cosmo
   

Mahindra E2O plus and the eVerito displayed at the Auto Expo 2018

 

IMG_2738

The Treo Electric Auto Rickshaw

Future Plans

  • The company plans to launch E-KUV and E-XUV in september 2020.
  • The Mahindra E-XUV is expected to come with a new electric powertrain technology powered by a Lithium-Ion battery developed in collaboration with LG Chem. In fact, LG Chem will develop a unique cell exclusively for India application and will also supply Lithium-ion cells based on nickel-manganese- cobalt (NMC) chemistry with high energy density.
  • The company plans an additional investment of Rs. 9 billion in EV over the next 3-5 years and is looking for potential investors to drive its e-mobility development on a global scale starting FY20.
  • They also announced the road map to their future: EV 2.0 in May, 2017. Under this strategy, they are looking to develop and launch products to cover two broad segments – one of mass transportation and the other of high performance vehicles.
  • Mahindra is planning to bring in Peugeot Motorcycles e-Ludix scooter in the Indian markets. Designed in Pune, manufactured in Pithampur, the e-Ludix is being sold in France currently. The same brand is now being engineered to meet the Indian market cost. 
   
e-Cosmo electric bus   e-Supro electric LCV

hyundai ioniq

Mahindra Electric’s own charging station displayed at the Auto Expo 2018  

Partnerships 

  • Mahindra Electric and SmartE signed a Memorandum of Understanding (MoU) to drive electric mobility forward in India. Under the MoU, SmartE will introduce the first 1,000 Mahindra Treo and Treo Yaari electric three wheelers in Delhi-NCR by March 2019. The company also plans to deploy a total of 10,000 Mahindra electric three-wheelers across the country by 2020.
  • In April 2018, Mahindra Electric had partnered with Zoomcar, as part of which, the auto major will offer its 100 electric vehicle ‘e20 plus’ on the latter’s platform in the capital. 
  • In Mar 2018, the company partnered with LG Chem to develop advanced lithium-ion power storage technology. As part of the partnership, LG Chem will build a fuel cell specifically for Indian application and will also supply NMC-based Li-ion batteries with high energy density.
  • In Nov 2017, Uber partnered with Mahindra to pilot electric vehicles on its platform in India 

R&D

Mahindra electric developed a customizable EV architecture, which could be used for different categories and segments of vehicles.

IMG_2667-min

 

Mahindra Electric Scalable Modular Architecture(MESMA) 350 displayed at the Auto Expo 2020

Other Strategic Perspectives

  • Mahindra & Mahindra CEO Pawan Goenka said that even a 30% penetration for electric vehicles by 2030 will mean a market in excess of 3 million with zero tailpipe emissions and over 7 million vehicles with conventional combustion engines that will be much cleaner with BS VI emission norms. This will ensure that vehicle makers invest in all forms of powertrain.
  • On the passenger segment front, they would first look at electrifying some of the existing products from the Mahindra stable.


e KUV at the Auto Expo 2018  

 e XUV at the Auto Expo 2020

Global Work 

  • Aiming to localise electric vehicle (EV) production, Mahindra Electric has announced that it will be exporting EV powertrains to the South Korean and European market, starting from 2020. So the company is exploring partnerships with global manufacturers to jointly develop electric vehicles and their powertrains.

mahindra funster 

Mahindra Electric Concept Funster at the Auto Expo 2020

 

Read EV Next posts on the India electric vehicle strategy for these companies: ABB | ACME | Altigreen Propulsion | Amara Raja | Ashok Leyland | Ather Energy | Audi | Bajaj | BASF | Bharat Forge | Black & Veatch | BMW | Bosch | Continental AG | Denso | Exide | Exicom | Ford | Fortum | General Motors | Great Wall Motors| Greaves | Hella | Hero Electric | Honda | Hyundai | JBM | Kia | Kinetic Green | LGMG Motors | Nissan | Ola | Olectra | Panasonic | Piaggio | Porsche | Renault | Samsung SDI | Schneider Electric | Sun Mobility | Tata Autocomp | Tata Motors | Tata Power | Toyota | TVS Motors | Uber | UL | Volvo |


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Wish to know everything about India’s EV market from one place? Check out the India EV Expert Guide, an 800 page comprehensive guide to the Indian EV marketHere



Categories: E-mobility, Electric Vehicles, EV OEMs Strategy, Indian E-mobility Strategy

Author - Narasimhan Santhanam


Thank you for reading this post – hope it was helpful. You can connect with me at narsi@eai.in. My detailed profile here and my LinkedIn profile here

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