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Great Wall Motors India EV Strategy | Great Wall Motors’ Plans for E-Mobility – EV Next


by Narasimhan Santhanam

Great Wall Motors’ Plans for E-Mobility – EV Next

great wall motors



This posevnext-logo-v-smallt is a part of EV Next’s EV Perspectives.

EV Nexta division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.


 

Introduction

Great Wall Motors, which already uses India as the technology hub for coding software for electric vehicles and artificial intelligence, launched its vehicles for the Indian market at the Auto Expo 2020.

Company Profile

Great Wall Motor Company Limited (GWM) is a world-renowned SUV and pickup manufacturer. It was listed on the Hong Kong Stock Exchange in 2003 and the Shanghai Stock Exchange in 2011. By the end of 2018, its assets had reached 111.8 billion yuan.

GWM owns four brands, which are HAVAL, WEY, ORA and GWM Pickup

In the Chinese market, GWM SUVs and Pickups have been the sales leader for many years consecutively. Moreover, on an international scale, GWM is one of the first Chinese auto enterprises to go global. GWM began to export vehicles in 1998, including SUV and pickup. So far market layout has been completed in more than 60 countries and regions. 

Product Profile

The company will establish two of its brands in India, Haval and GMW EV. 

Haval produces all types of SUVs and GMW EV will house non-SUV electric vehicles.

At the Auto Expo 2020, the company showcased many of its products of which three are fully electric and another Plug in hybrid SUV.

  • Ora R1, which is the world’s cheapest electric car. The car comes at a price of 8,680 to $11,293 which roughly converts to Rs 6.2 lakh to Rs 8 lakh. It offers a range of around 351 km.
  • iQ, is a more design oriented and high performance sedan. The intelligent fastback comes with smart internet connectivity features that allows you to remotely control your car’s functions like setting a Geo-fence, access car’s telematics data, remote car locator and much more.
  • Haval Concept H, is a Plug-in Hybrid Electric SUV concept. The concept car had its global debut at the Auto Expo.
  • Haval Vision 2025, is a concept electric SUV which the company believes is what a personal vehicle would look like in 2025, with contemporary design, connected technology, 5G based infotainment, automated parking and advanced autonomous driving modes.
  IMG_2317   IMG_2430
 GWM Ora R1      GMW iQ
 IMG_2443       IMG_2442
  Haval Concept H              Haval Vision 2025

   Future Plans

  • The company has signed a term sheet with General Motors to acquire its manufacturing plant in Talegaon near Pune following the latter’s exit from India in January 2020. 
  • In the second half of 2020, the company would refurbish the Talegaon plant as per requirements to manufacture large vehicles such as SUVs and EVs.
  • The company had a meeting with potential dealer partners in February 2020 to display their products , beginning its marketing in India.
  • It also plans to invest in battery manufacturing in India, along with further investments in Research and Development.

R&D

  • GWM, which owns a battery manufacturing company SVOLT Energy, will also develop li-ion batteries in India, for which it will locally work on the R&D.
  • GMW also owns Hycet electric drives and other components manufacturing company.

IMG_2362    Svolt Energy & Technology Li-ion Cells       

                                                                

IMG_2402

Hycet Electric Drives

Global Work

  • In November 2019, the Spotlight Automotive Project, jointly invested by BMW Group and Great Wall Motors was officially launched in Zhangjiagang, Jiangsu Province. The 50-50 joint venture is most likely to build electric vehicles, probably the Mini.
  • GWM and GM Sign Agreement for Purchase of GM Thailand Rayong Manufacturing Facility in February 2020.
  • The battery cell manufacturer SVOLT Energy Technology, wholly subsidized by Great Wall, has started production in its first plant in December 2019.. The total capacity of the plant is targeted to be 18 GWh.

 
Read EV Next posts on the India electric vehicle strategy for these companies: ABB | ACME | Altigreen Propulsion | Amara Raja | Ashok Leyland | Ather Energy | Audi | Bajaj | BASF | Bharat Forge | Black & Veatch | BMW | Bosch | Continental AG | Denso | Exide | Exicom | Ford | Fortum | General Motors | Greaves | Hella | Hero Electric | Honda | Hyundai | JBM | Kia | Kinetic Green | LG | Mahindra Electric | MG Motors | Nissan | Ola | Olectra | Panasonic | Piaggio | Porsche | Renault | Samsung SDI | Schneider Electric | Sun Mobility | Tata Autocomp | Tata Motors | Tata Power | Toyota | TVS Motors | Uber | UL | Volvo |


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Know more on how EV Next can assist your business in your strategy for the e-mobility and electric vehicles sectors, Here

Wish to know everything about India’s EV market from one place? Check out the India EV Expert Guide, an 800 page comprehensive guide to the Indian EV marketHere



Categories: E-mobility, Electric Vehicles, EV OEMs Strategy

Author - Narasimhan Santhanam


Thank you for reading this post – hope it was helpful. You can connect with me at narsi@eai.in. My detailed profile here and my LinkedIn profile here

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