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Tata Motors India EV Strategy | Tata Motors Plans for E-Mobility – EV Next


by Narasimhan Santhanam

Tata Motors Plans for E-Mobility – EV Next

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This posevnext-logo-v-smallt is a part of EV Next’s EV Perspectives.

EV Nexta division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.


 

Introduction

Tata Motors Group, a USD 42 billion organization, is a leading automobile manufacturer with a portfolio that includes a wide range of cars, sports vehicles, trucks, buses and defence vehicles. Their marque can be found on and off-road in over 175 countries around the globe.

Company Profile

Established in 1945 and headquartered in Mumbai, the company has ambitious plans for electric vehicles and already offers electric cars, minivans and buses. The company holds 44% of the market share of commercial vehicles in India and has 40% market share for passenger electric vehicles.

Tata motors also owns Jaguar Landrover, a British luxury cars conglomerate.

Product Profile

The company offers Electric buses, minivans, cars

  • Electric Cars: Tigor EV & Nexon EV
  • Electric Light Commercial Vehicle: Magic EV & Iris EV
  • Electric Bus: StartBus EV
  • Electric Truck: Ultra T.7 Electric
  • Tata Ziptron: is a powertrain developed by Tata Motors for its electric vehicles. It was launched in September 2019. 
   
Tata Tigor EV at the Auto Expo 2018 Tata Nexon EV at the Auto Expo 2020
   

Tata Iris and Magic electric commercial passenger vehicles at the Auto Expo 2018 

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 The Tata Ultra EV light commercial vehicle at the Auto Expo 2020

Future Plans

  • The company plans to see a majority of its vehicles electrified by 2022, including mild hybrids, hybrids and battery operated fully electric vehicles.
  • The Nexon EV became the first vehicle to be integrated with the Ziptron Powertrain when launched in December 2019.
  • The company unveiled Ultra T.7 Electric, India’s first intermediate commercial electric truck at the AutoExpo 2020.
  • Tata Chemicals started planning in July 2019 to setup a large, gigawatt-hour Li-ion battery manufacturing plant in Dholera, Gujarat. These batteries will be used to power the Tata Motors’ electric vehicles and other storage purposes.
  • Tata Chemicals started the operations of a battery recycling plant near Mumbai in September 2019.
  • Tata Motors announced a partnership with Tata Power to set up  300 public charging stations at key locations in Mumbai, Delhi, Pune, Bengaluru, and Hyderabad and  will be operated by Tata Power, by the end of FY20.
  • Plans to launch Altroz EV in August-September 2020.
   

Tata Altroz EV and Sierra Concept EV at the Auto Expo 2020

Partnerships

  • In 2017, the company bagged a tender for supplying 10,000 electric vehicles to Energy Efficiency Services Ltd (EESL) at Rs. 11.2 lakh each, inclusive of the GST and a five- year warranty.  On the other hand, Mahindra’s offer was at over Rs. 13 lakh but it later-on matched the bid by Tata Motors. 
  • In Nov 2017, the company announced a partnership with Jayem Auto to launch an EV version of Tata Nano.  As part of the alliance, Tata will reportedly be supplying the chassis and body shells of these electric vehicles.
  • Tata Motors uses the design and technology arm of Tata Industries , the Tata Elxsi for connectivity and communication services for their vehicles.
  • Tata Motors has closely worked with other Tata Group companies including Tata Power, Tata Chemicals, Tata AutoComp Systems, Tata Motors Finance, and Croma – to create an e-mobility ecosystem, in what the company calls ‘Tata uniEVerse’.

P_20200209_191930-min

Tata home charger unit provided with the company’s EVs displayed at the Auto expo 2020*

*provided for Nexon EV and maybe all later models. 

R&D

  • In Mar 2018, IOC and Tata Motors launched the country’s first hydrogen fuel cell bus. The project is being executed with partial financial support from the Department of Science & Industrial Research, MNRE and Ministry of Science & Technology. 

P_20200209_192051-min

Tata Starbus EV at the Auto Expo 2020

Other Strategic Perspectives

  • The company believes that India can shift to fully electric and doesn’t need hybrids. 
  • The company prefers to launch mid-range electric vehicles by FY 2020 and then move up to more premium and costly vehicles for the Indian market.
  • Tata Motors has designed vehicles to suit those buying for personal use and fleet owners with different range and power performance

Global Work

  • The company has been selling its products to Nepal, Bangladesh, Sri Lanka and South Africa

IMG_9580

Tata Motors concept electric car at the Auto Expo 2018

Read EV Next posts on the India electric vehicle strategy for these companies: ABB | ACME | Altigreen Propulsion | Amara Raja | Ashok Leyland | Ather Energy | Audi | Bajaj | BASF | Bharat Forge | Black & Veatch | BMW | Bosch | Continental AG | Denso | Exide | Exicom | Ford | Fortum | General Motors | Great Wall Motors| Greaves | Hella | Hero Electric | Honda | Hyundai | JBM | Kia | Kinetic Green | LG | Mahindra Electric | MG Motors | Nissan | Ola | Olectra | Panasonic | Piaggio | Porsche | Renault | Samsung SDI | Schneider Electric | Sun Mobility | Tata Autocomp | Tata Power | Toyota | TVS Motors | Uber | UL | Volvo |


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Know more on how EV Next can assist your business in your strategy for the e-mobility and electric vehicles sectors, Here

Wish to know everything about India’s EV market from one place? Check out the India EV Expert Guide, an 800 page comprehensive guide to the Indian EV marketHere



Categories: E-mobility, Electric Vehicles, EV OEMs Strategy, Indian E-mobility Strategy

Author - Narasimhan Santhanam


Thank you for reading this post – hope it was helpful. You can connect with me at narsi@eai.in. My detailed profile here and my LinkedIn profile here

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