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Ford India EV Strategy | Ford’s Plans for E-Mobility – EV Next


by Narasimhan Santhanam

Ford’s Plans for E-Mobility – EV Next

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This posevnext-logo-v-smallt is a part of EV Next’s EV Perspectives.

EV Nexta division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.

 


 

Introduction

Ford India Private Limited is a collaboration between Ford Motor Company(49%) and Mahindra & Mahindra Motor Company(51%). Ford India Private Limited’s headquarters are in Maraimalai Nagar, Chennai, Tamil Nadu. 

Company Profile

Ford has been making in India, for India and the world, with its integrated manufacturing facilities in Chennai, Tamil Nadu and Sanand, Gujarat. The company, since its entry in India in 1995, has invested more than US$ 2 billion and is committed to building a sustainable, profitable business in one of the world’s fastest-growing auto markets.

Ford’s presence in India includes Ford Credit India, which started wholesale dealer inventory and retail financing in 2015 as a non-banking financial company. Ford Credit is known for its reliable and transparent loan products at competitive rates, flexible terms, and outstanding customer service. With five decades of global experience, Ford Credit’s operations span in as many as 100 countries where it has emerged as a preferred automotive financier for both Ford customers as well as dealers.

Ford’s operations currently employ more than 14,000 across its operations in India which also include Global Business Services, with offices in Chennai, New Delhi, and Coimbatore.

Product Profile

The company co-developed the Mahindra Electric’s XUV 500  which would also be sold as a Ford’s C-segment SUV.

The company will also develop an all electric version of its Aspire which would be launched late 2020.

Future Plans

  • Ford will provide just the ‘glider’ (or body shell) without the engine and transmission to Mahindra Electric, which plonk in its in-house-developed electric powertrain. 
  • A demonstration for proof of concept was tested for the Aspire EV which was powered by the powertrain used in an e-Verito.

Partnerships

  • The American company formed a JV with Mahindra and Mahindra on the basis of a knowledge transfer, where the former would primarily give the design, technology and other requirements while the latter would manufacture the powertrain.
  • The first vehicle developed in their JV, the Aspire EV will have its outer body/shell given by Ford while the powertrain will be developed by Mahindra. 
  • This JV will help Ford in its lack of manufacturing units in the region and will give a global market for Mahindra.
  • Ssangyong, a subsidiary of  Mahindra which also makes EVs would also benefit from this partnership for its sales.

Global Work

  • Ford Motor Co. is likely to build more than one electric vehicle based on the Volkswagen Group’s EV platform (the MEB).

Read EV Next posts on the India electric vehicle strategy for these companies: ABB | ACME | Altigreen Propulsion | Amara Raja | Ashok Leyland | Ather Energy | Audi | Bajaj | BASF | Bharat Forge | Black & Veatch | BMW | Bosch | Continental AG | Denso | Exide | Exicom | Fortum | General Motors | Great Wall MotorsGreaves | Hella | Hero Electric | Honda | Hyundai | JBM | Kia | Kinetic Green | LG | Mahindra Electric | MG Motors | Nissan | Ola | Olectra | Panasonic | Piaggio | Porsche | Renault | Samsung SDI | Schneider Electric | Sun Mobility | Tata Autocomp | Tata Motors | Tata Power | Toyota | TVS Motors | Uber | UL | Volvo |


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Categories: E-mobility, Electric Vehicles, EV OEMs Strategy, Indian E-mobility Strategy

Author - Narasimhan Santhanam


Thank you for reading this post – hope it was helpful. You can connect with me at narsi@eai.in. My detailed profile here and my LinkedIn profile here

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