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Audi India EV Strategy | Audi’s Plans for E-Mobility – EV Next


by Narasimhan Santhanam 

Audi’s Plans for E-Mobility – EV Next

Audi



This posevnext-logo-v-smallt is a part of EV Next’s EV Perspectives.

EV Nexta division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.


 

Introduction

Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles. Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany. Audi-branded vehicles are produced in nine production facilities worldwide. Audi India Pvt Ltd is a division of Audi and the Volkswagen Group India. It was founded in 2007 with headquarters in Mumbai, Maharashtra. 

Product Profile

In August 2019, Audi India unveiled its first fully-electric model, the Audi e-tron EV SUV in India. The company planned on launching this SUV here by late 2020.

Future Plans

  • The E-tron will be imported as a complete product instead of CKDs even though it receives much heavier customs tax (40%). The vehicle would not be sold in thousands and is limited to a narrow segment of customers.
  • The company, however, said it is seeking clarity on some regulatory issues like battery disposal as it tries to firm up long-term strategy for electric vehicles in India.

R&D

The automotive technology manufacturer AVL developed a hybrid drive system and ran trials for an Audi in India in October, 2018.

IMG_1299

Other Strategic Perspectives

  • At the launch of the eTron, Audi India’s head said “Ideally the government should do something for PHEVs because it is a step towards electrification. It is the first step that you bring people from ICE to PHEV and eventually take them to electric cars”

Global Work

  • Audi has delivered 18,500 of its all-electric e-tron SUVs globally since March 2019, when the vehicle first came to market.
  • Audi plans to offer two variants of the vehicle, a Sportback 50 and Sportback 55. The Sportback will come to Europe first in spring 2020. The Sportback 55 will come to the U.S. in fall 2020.

Read EV Next posts on the India electric vehicle strategy for these companies: ABB | ACME | Altigreen Propulsion | Amara Raja | Ashok Leyland | Ather Energy | Bajaj | BASF | Bharat Forge | Black & Veatch | BMW | Bosch | Continental AG | Denso | Exide | Exicom | Ford | Fortum | General Motors | Great Wall Motors| Greaves | Hella | Hero Electric | Honda | Hyundai | JBM | Kia | Kinetic Green | LG | Mahindra Electric | MG Motors | Nissan | Ola | Olectra | Panasonic | Piaggio | Porsche | Renault | Samsung SDI | Schneider Electric | Sun Mobility | Tata Autocomp | Tata Motors | Tata Power | Toyota | TVS Motors | Uber | UL | Volvo |


evnext-logo-v-smallKnow more on how EV Next can assist your business in your strategy for the e-mobility and electric vehicles sectors, Here

Wish to know everything about India’s EV market from one place? Check out the India EV Expert Guide, an 800 page comprehensive guide to the Indian EV marketHere



Categories: E-mobility, Electric Vehicles, EV OEMs Strategy, Indian E-mobility Strategy

Author - Narasimhan Santhanam


Thank you for reading this post – hope it was helpful. You can connect with me at narsi@eai.in. My detailed profile here and my LinkedIn profile here

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