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 BMW’s Plans for E-Mobility – EV Next



This post is a part of EV Next’s EV Perspectives.

EV Nexta division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.


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BMW India started operations in January 2007. Wide range of its activities include a manufacturing plant in Chennai, a parts warehouse in Mumbai, a training centre in Gurgaon NCR and development of a dealer organisation across major metropolitan centres of the country. The company is testing its portfolio of electric vehicles in India.

Company Profile

Bavarian Motor Works, commonly referred to as BMW, is a German multinational company which produces automobiles and motorcycles. The company was founded in 1916 as a manufacturer of aircraft engines.

Automobiles are marketed under the brands BMW, Mini and Rolls-Royce, and motorcycles are marketed under the brand BMW Motorrad. In 2015, BMW was the world’s twelfth-largest producer of motor vehicles.

BMW is headquartered in Munich and produces motor vehicles in Germany, Brazil, China, India, South Africa, the United Kingdom, the United States and Mexico. BMW has significant motorsport history, especially in touring cars, Formula 1, sports cars and the Isle of Man TT.

Future Plans

  • The company is studying the possibility of bringing in electric cars under its Mini brand to the country.
  • BMW is already running a pilot with i3s electric cars in various metro cities, and will now keep a close eye on the products’ feasibility. The product was showcased at Auto Expo 2018.
 IMG_9645   IMG_9646-min
 BMW i3s  BMW i8 Roadster


  • Jaguar Land Rover and BMW Group joined forces to develop next generation Electric Drive Units (EDUs) in a move that will support the advancement of electrification technologies, a central part of the automotive industry’s transition to an ACES (Autonomous, Connected, Electric, Shared) future in June 2019. While a joint team of JLR and BMW Group experts will engineer the EDUs, both partners will develop the systems to deliver the specific characteristics required for their respective range of products. The EDUs will be manufactured by each partner in their own production facilities.

Other Strategic Perspectives

Rudratej Singh, president and chief executive officer, BMW Group India, said in an interview “There is still considerable ambiguity around electric vehicles (EVs) in India at the moment” in february 2020.

Global Work

  • Currently BMW has a total of 12 electrified vehicles in its portfolio. In its bid to electrify the portfolio, the company has announced the target of doubling the sales of electric vehicles by 2021. The automaker also claims that it already has half a million electrified models on roads.
  • BMW has already started the process of manufacturing new electrified models in the US. The company expects to have 25 EV or hybrid vehicles on US roads by 2023, two years earlier than it had already planned.

Read EV Next posts on the India electric vehicle strategy for these companies: ABB | ACME | Altigreen Propulsion | Amara Raja | Ashok Leyland | Ather Energy | Audi | Bajaj | BASF | Bharat Forge | Black & VeatchBosch | Continental AG | Denso | Exide | Exicom | Ford | Fortum | General Motors | Great Wall Motors| Greaves | Hella | Hero Electric | Honda | Hyundai | JBM | Kia | Kinetic Green | LG | Mahindra Electric | MG Motors | Nissan | Ola | Olectra | Panasonic | Piaggio | Porsche | Renault | Samsung SDI | Schneider Electric | Sun Mobility | TATA Autocomp | Tata Motors | Tata Power | Toyota | TVS Motors | Uber | UL | Volvo |


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About Narasimhan Santhanam (Narsi)

Narsi, a Director at EAI, Co-founded one of India's first climate tech consulting firm in 2008.

Since then, he has assisted over 250 Indian and International firms, across many climate tech domain Solar, Bio-energy, Green hydrogen, E-Mobility, Green Chemicals.

Narsi works closely with senior and top management corporates and helps then devise strategy and go-to-market plans to benefit from the fast growing Indian Climate tech market.


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