MG Motors’ Plans for E-Mobility – EV Next
This post is a part of EV Next’s EV Perspectives.
EV Next, a division of EAI, is a leading market intelligence & strategic consulting firm for the Indian e-mobility sector.
MG, also known as Morris Garages, is a British automotive brand founded in 1920. The company was bought by China based SAIC Motor Corporation in 2008. MG Motors made its debut in India with the inauguration of its first facility in India located in Halol, Gujarat. The corporate office of the brand in India is located in Gurugram, Haryana.
The first product for MG in India is the Hector, a mid-size SUV
MG Hector, the first product of the company in India also has electric hybrid options in its high end versions.
MG Motor India introduced the ZS EV, an electric SUV which will likely be priced around Rs 25 lakh. The company will begin with sales of the MG ZS EV in Delhi-NCR, Mumbai, Bengaluru, Ahmedabad and Hyderabad. Up to 80 percent of the MG ZS bookings is private and 20 percent is by the fleet operators like Lithium and Miles.
MG ZS *
*At the Auto Expo 2020, non-electric versions of the Hector and ZS were displayed even though the Hector Hybrid is in operation and the ZS has been announced to be launched as a fully electric car.
- MG Motor plans to develop a concept model of an affordable electric vehicle costing less than Rs 10 lakh. MG Motor India managing director Rajeev Chaba in an interview in December 2019 said that the company had already started working on the project and is taking cues from the requirements of local consumers. The concept will be completed in the next one year, and a production model may hit the roads in the next three to four years.
- The vehicle will be manufactured locally at the company’s facility in Halol, Gujarat. While key components will be imported initially, work is on to deepen localisation levels. It plans to produce 100 units of the vehicle every month, which could be increased to 200-300 units depending on demand
- MG Motor plans to launch a total of four vehicles in the Indian market over two years. The MG ZS EV would be followed by two more SUVs — a midsize vehicle and a 7-seater version of the Hector — next financial year.
- At present, MG has capacity to produce 3,100-3,200 units of the vehicle a month at its manufacturing facility in Gujarat. A decision to increase production further would be taken after the switch over to BS VI emission standards in April 2020.
- MG Motor India has delivered its first ZS EV to EESL on 27 January 2020. This comes as one of the 5 models ordered by the agency for the usage of key government officials.
- To address charging infrastructure, MG Motor India has partnered with Fortum, Delta Electronics India and eChargeBays to set up charging points across customers’ residences, dealerships and some public places.
- MG Motor has partnered with Exicom Tele-Systems for second-life use of batteries that would be deployed in the upcoming electric vehicle. As part of this partnership, Exicom will re-use EV batteries at the end of their life cycle for a wide range of non-automotive applications like home inverters, commercial and industrial uninterrupted power supply devices.
Partners and Technology Providers for MG Motors in India
- The company has globally unveiled 20 electrified vehicles including plug-in hybrids, pure electrics, in 10 years.
- At the Auto Expo 2020, MG Motor India said it wants to offer more choice to Indian consumers in the electrified vehicle segment. The company displayed several products including a three-door micro electric car, multipurpose vehicles, a premium hatch from its global portfolio.
|MG Marvel X||MG E 200|
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Categories: E-mobility, Electric Vehicles, EV OEMs Strategy, Indian E-mobility Strategy
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